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~person:"Batra, Rajeev"
~person:"Ekinci, Yuksel"
~subject:"Brand image"
~subject:"Online-Handel"
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Brand image
Online-Handel
Consumer behaviour
41
Konsumentenverhalten
41
Brand management
25
Markenführung
25
Markenimage
25
Brand
17
Markenartikel
17
Beziehungsmarketing
9
Relationship marketing
9
Personality psychology
5
Persönlichkeitspsychologie
5
Einzelhandel
4
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4
International marketing
4
Internationales Marketing
4
Retail trade
4
Advertising effects
3
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3
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Destination management
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3
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3
Internet marketing
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Online-Marketing
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brand loyalty
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28
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Batra, Rajeev
Ekinci, Yuksel
Usman, Osly
36
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Diamantopoulos, Adamantios
26
Bang, Nguyen
20
Bauer, Hans H.
20
Han, Heesup
20
Japutra, Arnold
19
Paul, Justin
18
Wiedmann, Klaus-Peter
18
Guzman, Francisco
17
Huber, Frank
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Dennis, Charles
16
Dwivedi, Yogesh Kumar
16
Kumar, Dr. Vinay
16
Park, Jungkun
15
Sreejesh, S.
15
Das, Gopal
14
Kalia, Prateek
14
Khare, Arpita
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Kukar-Kinney, Monika
13
Kumar, Vikas
13
Parayitam, Satyanarayana
13
Pauwels, Koen
13
Pelsmacker, Patrick de
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Ko, Eunju
12
Laroche, Michel
12
Law, Chun Hung Roberts
12
MacInnis, Deborah J.
12
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Journal of business research : JBR
4
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
International journal of hospitality management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
28
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
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