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~person:"Bauer, Hans H."
~person:"Herrmann, Andreas"
~subject:"Product differentiation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Consumer behaviour"
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Product differentiation
Consumer behaviour
74
Konsumentenverhalten
74
Deutschland
16
Germany
16
Beziehungsmarketing
15
Relationship marketing
15
Theorie
13
Theory
13
Brand image
8
Markenimage
8
Product design
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Produktgestaltung
8
Automotive industry
7
Brand
7
E-commerce
7
Electronic Commerce
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Kfz-Industrie
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Markenartikel
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Marketing management
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Marketingmanagement
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Experiment
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Mass Customization
6
Mass customization
6
Preismanagement
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Pricing strategy
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Automotive market
5
Brand management
5
Decision theory
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Entscheidungstheorie
5
Kfz-Markt
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Markenführung
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Market research
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Marktforschung
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Online retailing
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Online-Handel
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Product management
5
Produktdifferenzierung
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Produktmanagement
5
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Aufsatz in Zeitschrift
Collection of articles of several authors
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1
Graue Literatur
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Non-commercial literature
1
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English
3
German
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Bauer, Hans H.
Herrmann, Andreas
Brécard, Dorothée
4
Heitmann, Mark
4
Wildenbeest, Matthijs R.
4
Hamilton, Stephen F.
3
Kahn, Barbara E.
3
Peitz, Martin
3
Richards, Timothy J.
3
Albrecht, Carmen-Maria
2
Amaldoss, Wilfred
2
Azar, Ofer H.
2
Bonroy, Olivier
2
Chernev, Alexander
2
Choe, Chongwoo
2
Dou, Jiangli
2
Franke, Nikolaus
2
Giallonardo, Luisa
2
Haber, Tobias E.
2
Harter, John
2
Hitt, Lorin M.
2
Holweg, Matthias
2
Jiang, Baojun
2
Kaiser, Harry M.
2
Keh, Hean Tat
2
Keinz, Peter
2
Kotschedoff, Marco J. W.
2
Landwehr, Jan Rüdiger
2
Li, Sanxi
2
Matsushima, Noriaki
2
Miller, Chadwick J.
2
Moraga-González, José Luis
2
Neumann, Marcus M.
2
Pachali, Max J.
2
Petrikaitė, Vaiva
2
Raitani, Sonika
2
Sharma, Piyush
2
Steger, Christoph J.
2
Sándor, Zsolt
2
Tarasov, Alexander
2
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Psychology & marketing
2
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
5
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1
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
2
"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin
;
Herrmann, Andreas
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
7
,
pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
Saved in:
3
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
4
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
5
Die Wirkung irrelevanter Attribute in der Markenkommunikation
Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003461573
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