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~person:"Baumgartner, Hans"
~person:"Buxel, Holger"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Baumgartner, Hans
Buxel, Holger
Hruschka, Harald
16
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11
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10
Belk, Russell W.
9
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9
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8
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8
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7
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7
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7
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7
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7
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7
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7
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7
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7
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7
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6
Allenby, Greg M.
6
Du, Rex Yuxing
6
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6
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6
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6
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6
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6
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6
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6
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6
Tarka, Piotr
6
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6
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5
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Journal of marketing research : JMR
4
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2
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1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
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ECONIS (ZBW)
13
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1
Dealing with common method variance in international marketing research
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
Saved in:
2
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
3
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
4
Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
Saved in:
5
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
6
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
7
Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
Saved in:
8
Ethische und verbraucherpolitische Aspekte sowie Limitationen der Beobachtungen in der internetbasierten Marktforschung
Buxel, Holger
- In:
Der Markt : international journal of marketing
46
(
2007
)
1/2
,
pp. 17-35
Persistent link: https://www.econbiz.de/10003502599
Saved in:
9
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
Saved in:
10
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
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