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~person:"Belk, Russell W."
~person:"Japutra, Arnold"
~person:"Keller, Kevin Lane"
~subject:"Brand management"
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Brand management
Consumer behaviour
166
Konsumentenverhalten
166
Markenführung
43
Brand image
33
Markenimage
33
Brand
26
Markenartikel
26
Beziehungsmarketing
16
Relationship marketing
16
Theorie
13
Theory
13
Personality psychology
12
Persönlichkeitspsychologie
12
Welt
12
World
12
Advertising
10
Consumption theory
10
Cultural identity
10
Konsumtheorie
10
Kulturelle Identität
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Market research
10
Marktforschung
10
Russell W. Belk
10
Werbung
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7
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Brand extension
6
China
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Customer satisfaction
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Gifts
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India
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Indien
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International marketing
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Internationales Marketing
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Kundenzufriedenheit
6
Markentransfer
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English
43
Author
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Belk, Russell W.
Japutra, Arnold
Keller, Kevin Lane
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Veloutsou, Cleopatra
16
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
Seo, Yuri
12
Sreejesh, S.
12
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Journal of business research : JBR
4
Journal of strategic marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of retailing and consumer services
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 3
1
European journal of marketing
1
Financial Times handbook of management
1
International journal of market research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
43
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
10
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
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