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~person:"Bellis, Emanuel de"
~person:"Heitmann, Mark"
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Search: subject_exact:"Mass Customization"
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Mass Customization
9
Mass customization
9
Consumer behaviour
7
Konsumentenverhalten
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Beziehungsmarketing
3
Relationship marketing
3
Decision
2
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Bellis, Emanuel de
Heitmann, Mark
Piller, Frank T.
33
Blecker, Thorsten
17
Piller, Frank Thomas
13
Franke, Nikolaus
11
Reichwald, Ralf
11
Aichner, Thomas
9
Herrmann, Andreas
9
Salvador, Fabrizio
9
Zhang, Min
9
Abdelkafi, Nizar
8
Loginova, Oksana
8
Schoder, Detlef
8
Zhao, Xiande
8
Forza, Cipriano
7
Schreier, Martin
7
Walcher, Dominik
7
Choi, Tsan-Ming
6
Coletti, Paolo
6
Schentler, Peter
6
Trentin, Alessio
6
Hvam, Lars
5
Schroeder, Roger G.
5
Seidenschwarz, Werner
5
Shamsuzzoha, A. H. M.
5
Wong, Hartanto
5
Zeng, Mingzhe
5
Alptekinoglu, Aydin
4
Bertram, Matthias
4
Corbett, Charles J.
4
Dietrich, Andreas J.
4
Fang, Edward Aihua
4
Fogliatto, Flavio S.
4
Friedrich, Gerhard
4
Guo, Hangfei
4
Helo, Petri T.
4
Hildebrand, Christian
4
Korflesch, Harald F. O. von
4
Korsakienė, Renata
4
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of retailing
1
Journal of retailing and consumer services
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Kundenmanagement
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
9
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
4
The customizing consumer : shedding light on personality- and context-related factors that influence consumers’ decision making
Bellis, Emanuel de
-
2015
Persistent link: https://www.econbiz.de/10011771181
Saved in:
5
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
6
Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Stefanides, Julia K.
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
Kundenmanagement
,
(pp. 7-30)
.
2011
Persistent link: https://www.econbiz.de/10009008213
Saved in:
7
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
8
Sequential choices in product customization : conceptual framework and research propositions
Heitmann, Mark
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10003720748
Saved in:
9
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
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