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~person:"Bellman, Steven"
~person:"Franses, Philip Hans"
~subject:"Direktmarketing"
~subject:"Werbewirkung"
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Direktmarketing
Werbewirkung
Advertising effects
32
Fernsehwerbung
17
Television advertising
17
Advertising
16
Werbung
16
Consumer behaviour
15
Konsumentenverhalten
15
Direct marketing
13
Experiment
9
Fundraising
9
Internet marketing
9
Online-Marketing
9
Charitable organization
6
Gemeinnützige Organisation
6
Theorie
6
Theory
6
Behaviour
5
Media usage
5
Mediennutzung
5
Perception
5
Verhalten
5
Wahrnehmung
5
Brand management
4
Hörfunkwerbung
4
Markenführung
4
Radio advertising
4
Bayes-Statistik
3
Bayesian inference
3
Biometrics
3
Biometrie
3
Brand
3
Call centre
3
Callcenter
3
Category Management
3
Category management
3
Charity
3
Competitive advantage
3
Emotion
3
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18
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25
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19
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11
Working Paper
11
Graue Literatur
8
Non-commercial literature
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English
44
Author
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Bellman, Steven
Franses, Philip Hans
Pelsmacker, Patrick de
57
Gierl, Heribert
55
Esch, Franz-Rudolf
37
Bauer, Hans H.
33
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Taylor, Charles Raymond
24
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
21
Stafford, Marla Royne
21
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Holland, Heinrich
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Mueller, Barbara
17
Krafft, Manfred
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
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Erasmus Research Institute of Management
2
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ERIM report series research in management
8
Journal of advertising research
5
Journal of marketing communications
5
ERIM Report Series Reference
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Econometric Institute research papers
1
European journal of marketing
1
International journal of forecasting
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Rotterdam Institute for Business Economic Studies
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
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ECONIS (ZBW)
44
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
4
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
5
Moderating effects of prior brand usage on visual attention to video
advertising
and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The effects of social TV on television
advertising
effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
9
The effects of commercial length on
advertising
impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
10
Modeling intra-seasonal heterogeneity in hourly
advertising
-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
Saved in:
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