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~person:"Bellman, Steven"
~person:"Sreejesh, S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Consumer behaviour
Internet marketing
19
Online-Marketing
19
Advertising effects
15
Werbewirkung
15
Konsumentenverhalten
14
Advertising
10
Werbung
9
Computerspiel
8
Video game
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Experiment
5
Fernsehwerbung
5
Television advertising
5
Brand
4
Markenartikel
4
Game theory
3
Spieltheorie
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Advergames
2
Brand familiarity
2
Cognition
2
Dienstleistungsqualität
2
Eye-tracking
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Fernsehen
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Internet
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Product Placement
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Product placement
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Service quality
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Television
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Video advertising
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Wahrnehmung
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advergames
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Advergame
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Article
14
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Article in journal
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14
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English
14
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Bellman, Steven
Sreejesh, S.
Filieri, Raffaele
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Okumus, Fevzi
8
Urban, Glen L.
8
Wu, Luorong
8
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Hollebeek, Linda D.
7
Kannan, P. K.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
6
Quach, Sara
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
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Journal of marketing communications
3
European journal of marketing
2
Journal of business research : JBR
2
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
14
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1
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14
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
7
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
8
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
9
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
10
Effect of information quality of employment website on attitude toward the website : a moderated mediation study
Priyadarshini, Chetna
;
Sreejesh, S.
;
Anusree, M. R.
- In:
International journal of manpower
38
(
2017
)
5
,
pp. 729-745
Persistent link: https://www.econbiz.de/10011774236
Saved in:
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