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~person:"Belz, Christian"
~person:"Eggert, Andreas"
~person:"Wiesel, Thorsten"
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Search: subject:"Customer value"
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Customer value
25
Kundenwert
25
Beziehungsmarketing
17
Relationship marketing
17
Betriebliche Wertschöpfung
7
Value creation
7
Marketing management
6
Marketingmanagement
6
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
USA
4
United States
4
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Shareholder Value
2
Shareholder value
2
Value in use
2
Value proposition
2
customer loyalty
2
Accounting valuation
1
Außendienst
1
Betriebliche Finanzwirtschaft
1
Bilanzielle Bewertung
1
Brand equity
1
Brand image
1
Business network
1
Business process management
1
Co-creative encounters
1
Confidence
1
Consumer confidence index
1
Corporate annual report
1
Customer analysis
1
Customer equity
1
Customer integration
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5
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21
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Belz, Christian
Eggert, Andreas
Wiesel, Thorsten
Kumar, V.
33
Skiera, Bernd
15
Ko, Eunju
13
Kleinaltenkamp, Michael
12
Kim, Kyung Hoon
11
Keränen, Joona
10
Rajagopal
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gallarza, Martina G.
9
Gil Saura, Irene
9
Madhani, Pankaj M.
9
Matzler, Kurt
9
Heinonen, Kristina
8
Petersen, J. Andrew
8
Saarijärvi, Hannu
8
Bradlow, Eric T.
7
Hammerschmidt, Maik
7
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
Venkatesan, Rajkumar
7
Bolton, Ruth N.
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Hadwich, Karsten
6
Haenlein, Michael
6
Hallikas, Jukka
6
Krafft, Manfred
6
Leone, Robert P.
6
Maas, Peter
6
Pynnönen, Mikko
6
Rintamäki, Timo
6
Rust, Roland T.
6
Tarasi, Crina O.
6
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
3
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Creating and managing superior customer value
1
Die Optimierung der Performance im Credit Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
25
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1
Understanding and managing
customer
value
propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
3
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
4
Customer
value
propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
5
The dynamics of
customer
value
propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
6
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
The
customer
value
proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
10
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
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