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~person:"Bijmolt, Tammo H. A."
~person:"Wangenheim, Florian von"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Consumer behaviour
62
Konsumentenverhalten
62
Beziehungsmarketing
25
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9
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9
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9
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Bijmolt, Tammo H. A.
Wangenheim, Florian von
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
33
Verhoef, Peter C.
29
Kumar, V.
25
Loureiro, Sandra Maria Correia
25
Huber, Frank
24
Usman, Osly
24
Bang, Nguyen
20
Dwivedi, Yogesh Kumar
20
Grewal, Dhruv
20
Klaus, Philipp
20
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Balaji, M. S.
18
Gil Saura, Irene
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Ko, Eunju
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Wong, IpKin Anthony
17
Ahn, Jiseon
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Khan, Imran
16
Malthouse, Edward C.
16
Bauer, Hans H.
15
Filieri, Raffaele
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Herrmann, Andreas
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Lemon, Katherine N.
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Mittal, Vikas
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Schramm-Klein, Hanna
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Swoboda, Bernhard
15
Wu, Luorong
15
Bilgihan, Anil
14
Das, Gopal
14
Foscht, Thomas
14
Ghose, Anindya
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
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Working paper / International University in Germany, School of Business Administration
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of business research : JBR
2
Journal of marketing
2
Journal of service research : JSR
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing
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ECONIS (ZBW)
31
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1
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
4
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
5
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
8
You don't fool me! : consumer perceptions of digital native advertising and banner advertising
Harms, Bianca
;
Bijmolt, Tammo H. A.
;
Hoekstra, Janita …
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012177004
Saved in:
9
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
10
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
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