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~person:"Bilgihan, Anil"
~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Website
Consumer behaviour
52
Konsumentenverhalten
52
Relationship marketing
24
Customer satisfaction
18
Kundenzufriedenheit
18
Brand management
14
Markenführung
14
Brand image
13
Dienstleistungsqualität
13
Markenimage
13
Service quality
13
Social Web
13
Social web
13
Brand
12
Internet marketing
12
Markenartikel
12
Online-Marketing
12
Online retailing
9
Online-Handel
9
Confidence
7
Viral marketing
7
Virales Marketing
7
India
6
Indien
6
Vertrauen
6
Emotion
5
Gastronomie
5
Hotel industry
5
Hotellerie
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile communications
5
Mobilkommunikation
5
Restaurant industry
5
Brand loyalty
4
Online brand communities
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
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Article
27
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27
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27
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English
27
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Bilgihan, Anil
Kumar, Vikas
Han, Heesup
40
Hollebeek, Linda D.
30
Mattila, Anna S.
29
Verhoef, Peter C.
28
Kumar, V.
24
Usman, Osly
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Ahn, Jiseon
17
Herrmann, Andreas
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Carlson, Jamie
13
Das, Gopal
13
Evanschitzky, Heiner
13
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
Sreejesh, S.
13
Tanford, Sarah
13
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Journal of retailing and consumer services
5
International journal of contemporary hospitality management
3
Journal of strategic marketing
2
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of quality and service sciences
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
27
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
5
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
10
Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry
Menidjel, Choukri
;
Bilgihan, Anil
;
Benhabib, Abderrezzak
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 106-129
Persistent link: https://www.econbiz.de/10012425335
Saved in:
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