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~person:"Bilgihan, Anil"
~subject:"Online-Marketing"
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Online-Marketing
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
12
Customer satisfaction
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Konsumentenverhalten
12
Kundenzufriedenheit
12
Brand image
5
Dienstleistungsqualität
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Internet marketing
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Brand management
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Confidence
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Vertrauen
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Customer loyalty
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Hotel industry
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Markenartikel
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Generation Y
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SEM
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Bilgihan, Anil
Harrigan, Paul
11
Hollebeek, Linda D.
10
Conduit, Jodie
8
Ratten, Vanessa
8
Thaichon, Park
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Brodie, Roderick J.
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Paul, Justin
4
Plangger, Kirk
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Shah, Dharmesh
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of quality and service sciences
1
International journal of services, economics and management
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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1
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
2
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Why travellers share information online : a model of trust, innovativeness and loyalty in Generation Y travellers
Sukhu, Anupama
;
Bilgihan, Anil
- In:
International journal of services, economics and management
6
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010432185
Saved in:
5
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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