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~person:"Brexendorf, Tim Oliver"
~person:"Kamboj, Shampy"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Kundenintegration
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Brexendorf, Tim Oliver
Kamboj, Shampy
Füller, Johann
11
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10
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9
Loureiro, Sandra Maria Correia
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Harrigan, Paul
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Hollebeek, Linda D.
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International journal of consumer studies
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International journal of emerging markets
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of global marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Open innovation : new product development essentials from the PDMA
1
Qualitative market research : an international journal
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
5
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
8
Keeping up with the virtual voice of the customer : social media applications in product innovation
Dubiel, Anna
;
Brexendorf, Tim Oliver
;
Glöckner, Sebastian
- In:
Open innovation : new product development essentials …
,
(pp. 57-79)
.
2014
Persistent link: https://www.econbiz.de/10010463992
Saved in:
9
Creating online brand experience on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 50-59
Persistent link: https://www.econbiz.de/10010256432
Saved in:
10
Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009552936
Saved in:
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