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~person:"Bruhn, Manfred"
~person:"Calantone, Roger J."
~type_genre:"Article in journal"
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Search: subject:"Marketing"
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Beziehungsmarketing
33
Relationship marketing
33
Marketing management
24
Marketingmanagement
24
Markenführung
22
Brand management
21
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Theorie
11
Theory
11
USA
11
United States
11
Dienstleistungsqualität
10
New product development
10
Produktentwicklung
10
Service quality
10
Brand
9
Lieferantenmanagement
9
Markenartikel
9
Supplier relationship management
9
Marketing
8
Social Web
8
Social web
8
Customer satisfaction
7
International marketing
7
Internationales Marketing
7
Kundenzufriedenheit
7
Market research
7
Marktforschung
7
Schweiz
6
Switzerland
6
Innovation
5
Product quality
5
Produktqualität
5
B-to-B-Marketing
4
Business-to-business marketing
4
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4
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Article
97
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Article in journal
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97
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91
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91
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67
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53
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47
Collection of articles of several authors
45
Sammelwerk
45
Bibliografie enthalten
33
Bibliography included
33
Handbook
28
Handbuch
28
Case study
17
Fallstudie
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Festschrift
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Language
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English
62
German
35
Author
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Bruhn, Manfred
Calantone, Roger J.
Han, Heesup
94
Kumar, V.
94
Vrontis, Demetris
85
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Svensson, Göran
66
Bang, Nguyen
62
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Dwivedi, Yogesh Kumar
58
Grewal, Dhruv
58
Walsh, Gianfranco
58
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Phau, Ian
51
Gil Saura, Irene
50
Law, Chun Hung Roberts
50
Lusch, Robert F.
50
Tadajewski, Mark
49
Ko, Eunju
48
O'Cass, Aron
48
Hollebeek, Linda D.
47
Thrassou, Alkis
47
Henneberg, Stephan
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Romaniuk, Jenni
46
Ruyter, Ko de
46
Smith, Alan D.
46
Swoboda, Bernhard
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Prentice, Catherine
44
Foroudi, Pantea
43
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
Marketing : ZFP ; journal of research and management
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of the Academy of Marketing Science
7
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing : EJM
2
Handelsforschung
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International marketing review
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of retailing
2
Kredit und Kapital
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Zeitschrift Führung + Organisation : ZfO
2
Annals of tourism research : ATR ; a social sciences journal
1
Decision sciences : DS
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
European journal of innovation management
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Health marketing quarterly
1
International business review : the official journal of the European International Business Academy
1
Journal of business economics : JBE
1
Journal of customer behaviour
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of world business : JWB
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The journal of applied business research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
97
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1
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97
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1
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
Marketing
strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
3
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
4
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
Integrated
marketing
communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
6
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
7
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
8
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
9
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
10
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
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