//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruhn, Manfred"
~person:"Krafft, Manfred"
~person:"Mengen, Andreas"
~person:"Petersen, J. Andrew"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer value
20
Kundenwert
20
Beziehungsmarketing
17
Relationship marketing
17
Marketing management
4
Marketingmanagement
4
Measurement
3
Messung
3
Viral marketing
3
Virales Marketing
3
Beschwerdemanagement
2
Betriebliche Kennzahl
2
Complaint management
2
Customer acquisition
2
Customer service
2
Financial ratio
2
Kundengewinnung
2
Kundenservice
2
Allocation
1
Allokation
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Bewertung
1
Business-to-business marketing
1
Consumer behaviour
1
Customer influence
1
Customer integration
1
Customer satisfaction
1
Einführung
1
Evaluation
1
Experiment
1
Extraversion
1
Feldforschung
1
Field research
1
Firm growth
1
Firm performance
1
Implementation
1
Insurance
1
Kaufentscheidung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
9
Book section
9
Case study
1
Fallstudie
1
Language
All
English
12
German
8
Author
All
Bruhn, Manfred
Krafft, Manfred
Mengen, Andreas
Petersen, J. Andrew
Kumar, V.
33
Ko, Eunju
14
Skiera, Bernd
14
Eggert, Andreas
13
Kim, Kyung Hoon
12
Kleinaltenkamp, Michael
12
Wiesel, Thorsten
11
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gallarza, Martina G.
9
Gil Saura, Irene
9
Matzler, Kurt
9
Heinonen, Kristina
8
Madhani, Pankaj M.
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Neslin, Scott A.
7
Payne, Adrian
7
Rust, Roland T.
7
Ryals, Lynette
7
Ulaga, Wolfgang
7
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Gupta, Sunil
6
Hadwich, Karsten
6
Haenlein, Michael
6
Hammerschmidt, Maik
6
Heidemann, Julia
6
Leone, Robert P.
6
Maas, Peter
6
Rintamäki, Timo
6
Tarasi, Crina O.
6
more ...
less ...
Published in...
All
Handbook of research on customer equity in marketing
2
Journal of marketing
2
Controlling & management review : Zeitschrift für Controlling & Management
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement marketing
1
Dienstleistungscontrolling
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
3
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
4
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
8
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
9
Kundenwert als Steuerungsgröße des Kundenbindungsmanagements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 703-722)
.
2010
Persistent link: https://www.econbiz.de/10003929157
Saved in:
10
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->