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~person:"Bruhn, Manfred"
~person:"Thaichon, Park"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Beziehungsmarketing
143
Relationship marketing
143
Theorie
47
Theory
47
Deutschland
35
Germany
35
Dienstleistungsqualität
24
Service quality
24
Lieferantenmanagement
22
Supplier relationship management
22
Marketing management
21
Marketingmanagement
21
Management
18
Consumer behaviour
17
Customer satisfaction
17
Konsumentenverhalten
17
Kundenzufriedenheit
17
Beziehungsmanagement
16
Kundenmanagement
16
Kundenorientierung
16
Marketing
15
Quality management
14
Qualitätsmanagement
14
Customer integration
12
Kundenintegration
12
Dienstleistungsmanagement
11
Kundenwert
11
Customer value
10
Dienstleistungsmarketing
10
Service management
10
Services marketing
10
Brand management
9
Dienstleistung
9
Kundenbindung
9
Markenführung
9
Unternehmen
9
Value creation
9
Dienstleistungsbetrieb
8
Dienstleistungssektor
8
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7
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7
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2
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6
Aufsatz in Zeitschrift
6
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2
Aufsatz im Buch
1
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Collection of articles of several authors
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English
7
German
3
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Bruhn, Manfred
Thaichon, Park
Reichwald, Ralf
9
Piller, Frank T.
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Itani, Omar S.
5
Jaakkola, Elina
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Jacob, Frank
4
Keränen, Joona
4
Kleinaltenkamp, Michael
4
Meier, Andreas
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
Ahearne, Michael
3
Ahlert, Dieter
3
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
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Forum Dienstleistungsmanagement
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Services marketing quarterly
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
6
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
7
Service Value : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 3-31)
.
2014
Persistent link: https://www.econbiz.de/10010359529
Saved in:
8
Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred
(
ed.
);
Hadwich, Karsten
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010359585
Saved in:
9
Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
Saved in:
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