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~person:"Bruwer, Johan"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
100
Wein
34
Wine
34
Advertising effects
22
Werbewirkung
22
Weinbau
15
Wine industry
15
Australia
14
Australien
14
Brand management
14
Advertising
12
Brand image
12
Markenimage
12
Werbung
12
Designation of origin
10
Herkunftsbezeichnung
10
Product Placement
10
Product placement
10
Belgien
9
Belgium
9
Marketing management
9
Marketingmanagement
9
Market segmentation
8
Marktsegmentierung
8
Internet marketing
7
Online-Marketing
7
Brand
6
Gastronomie
6
Japan
6
Markenartikel
6
Restaurant industry
6
Tourism
6
Tourismus
6
USA
6
United States
6
Viral marketing
6
Virales Marketing
6
Brand placement
5
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Undetermined
33
Free
15
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Article
82
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18
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Article in journal
77
Aufsatz in Zeitschrift
77
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6
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6
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2
Conference paper
2
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2
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2
Non-commercial literature
2
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2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
100
Author
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Bruwer, Johan
Pelsmacker, Patrick de
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
6
Asia Pacific journal of marketing and logistics
5
International journal of wine business research : IJWBR
4
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Agrekon
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
100
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100
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1
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The single-serve wine option in South African restaurants : product involvement, risk perception and information-related behavioural effects
Bruwer, Johan
;
Kidd, Martin
;
Vink, Nick
- In:
Agrekon
62
(
2023
)
3/4
,
pp. 258-278
Persistent link: https://www.econbiz.de/10014447522
Saved in:
4
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan
;
Cohen, Justin
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
Saved in:
7
Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria
;
Lockshin, Lawrence S.
;
Louviere, …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 152-165
Persistent link: https://www.econbiz.de/10014226410
Saved in:
8
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
9
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
10
Do satisfied cellar door visitors want to revisit? : linking past knowledge and consumption behaviors to satisfaction and intention to return
Prayag, Girish
;
Disegna, Marta
;
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
2/3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012617341
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