//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~person:"Kunkel, Thilo"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Markenführung
137
Brand management
136
Markenimage
78
Brand image
65
Deutschland
47
Germany
46
Markenpolitik
44
Theorie
44
Theory
44
Strategisches Management
29
Consumer behaviour
27
Konsumentenverhalten
27
Marketingmanagement
26
Brand
25
Markenartikel
25
Beziehungsmarketing
24
Marketing management
24
Relationship marketing
23
Strategic management
22
Sportmarketing
20
Sports marketing
20
Marketing
16
Social web
16
Firm value
12
Management
12
Online-Marketing
12
Unternehmenswert
12
Erfolgsfaktor
10
Flexibility
10
Flexibilität
10
Football
10
Fußball
10
Internet marketing
10
Professional sports
10
Profisport
10
Success factor
10
Athletes
9
Sportler
9
Corporate culture
8
more ...
less ...
Online availability
All
Undetermined
10
Free
2
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Working Paper
2
more ...
less ...
Language
All
English
10
German
6
Author
All
Burmann, Christoph
Kunkel, Thilo
Füller, Johann
17
Agnihotri, Raj
16
Loureiro, Sandra Maria Correia
16
Harrigan, Paul
14
Ozuem, Wilson
14
Haenlein, Michael
13
Hajli, Nick
13
Brem, Alexander
12
Bruhn, Manfred
12
Martínez-López, Francisco J.
12
Bretschneider, Ulrich
11
Rita, Paulo
11
Cova, Bernard
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Gázquez-Abad, Juan Carlos
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Möslein, Kathrin
10
Rui, Huaxia
10
Ahuja, Vandana
9
Bilgram, Volker
9
Hadwich, Karsten
9
Herstatt, Cornelius
9
Leimeister, Jan Marco
9
Majchrzak, Ann
9
Veloutsou, Cleopatra
9
Faraj, Samer
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Leonardi, Paul M.
8
Qiu, Liangfei
8
Rana, Nripendra P.
8
Skiera, Bernd
8
Tochtermann, Klaus
8
Vrontis, Demetris
8
Adeola, Ogechi
7
Bang, Nguyen
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Innovatives Markenmanagement
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Research
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
2
Athlete interrupted : exploration of athletes' personal brand
management
in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
3
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
5
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
6
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
7
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
8
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
9
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
10
Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->