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~person:"Burton, Jamie"
~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Theorie
Virales Marketing
B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
9
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Marketing management
3
Marketingmanagement
3
Brand management
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Advertising industry
1
Allocation
1
Allokation
1
B2B
1
B2B customer experience
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
B2B services
1
Bayes-Statistik
1
Bayesian inference
1
Betriebliche Wertschöpfung
1
Boundary spanning
1
Brand equity
1
Brand image
1
Business network
1
Business relationships
1
Business-to-business channels
1
Buyer acceptance
1
Capabilities
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Consumer behaviour
1
Customer acquisition
1
Customer experience management
1
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10
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1
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9
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9
Aufsatz im Buch
1
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1
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1
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English
11
Author
All
Burton, Jamie
Kumar, V.
Kleinaltenkamp, Michael
23
Backhaus, Klaus
16
Svensson, Göran
11
Kowalkowski, Christian
9
Homburg, Christian
7
Terho, Harri
7
Itani, Omar S.
6
Jalkala, Anne
6
La Rocca, Antonella
6
Naudé, Peter
6
Plinke, Wulff
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Albers, Sönke
4
Bush, Alan J.
4
Ehret, Michael
4
Fließ, Sabine
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Ivens, Björn Sven
4
Jacob, Frank
4
Kliche, Mario
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Salminen, Risto T.
4
Strothmann, Karl-Heinz
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Weiber, Rolf
4
Werani, Thomas
4
Aarikka-Stenroos, Leena
3
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Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of marketing research : JMR
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
11
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Strategic B2B customer experience management : the importance of outcomes-based measures
Zolkiewski, Judy
;
Story, Victoria
;
Burton, Jamie
;
Chan, Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011654708
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
7
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
8
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
9
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
10
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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