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~person:"Calantone, Roger J."
~subject:"Automotive industry"
~subject:"Theorie"
~subject:"USA"
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New product development
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Calantone, Roger J.
Dawid, Herbert
10
Song, Michael
7
Van Den Bulte, Christophe
7
Hsu, David H.
6
Kopel, Michael
6
Kort, Peter M.
6
Di Benedetto, C. Anthony
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The journal of product innovation management : an international publication of the Product Development & Management Association
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
10
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1
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
2
Coevolutionary dynamics of automotive competition : product innovation, change, and marketplace survival
Talay, M. Berk
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10010233870
Saved in:
3
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
4
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
5
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
6
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
7
Grumpier old men : age and sex differences in the evaluation of new services
Schmidt, Jeffrey B.
;
Zayer, Linda Tuncay
;
Calantone, …
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009411896
Saved in:
8
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
9
New product development processes and new product profitability : exploring the mediating role of speed to market and product quality
McNally, Regina C.
;
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 63-77
Persistent link: https://www.econbiz.de/10009387637
Saved in:
10
The effects of competition in short product life-cycle markets : the case of motion pictures
Calantone, Roger J.
;
Yeniyurt, Sengun
;
Townsend, Janell D.
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003972220
Saved in:
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