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~person:"Casidy, Riza"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
19
Beziehungsmarketing
18
Relationship marketing
18
Brand management
16
Markenführung
16
Customer satisfaction
11
Kundenzufriedenheit
11
Lieferantenmanagement
10
Supplier relationship management
10
Brand image
9
Markenimage
9
B-to-B-Marketing
8
Business-to-business marketing
8
Dienstleistungsqualität
8
Service quality
8
Brand
6
Markenartikel
6
Higher education institution
5
Hochschule
5
Marketing management
5
Marketingmanagement
5
Relationship quality
5
Beschwerdemanagement
4
Commitment
4
Complaint management
4
Confidence
4
Dienstleistungssektor
4
Service industry
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
WOM
4
Business services
3
Church
3
Customer service
3
Innovation
3
KMU
3
Kundenservice
3
Loyalty
3
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16
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Article
19
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Article in journal
Aufsatz in Zeitschrift
19
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English
19
Author
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Casidy, Riza
Han, Heesup
63
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
33
Phau, Ian
33
Hollebeek, Linda D.
32
Ko, Eunju
28
Sarkar, Abhigyan
28
Kumar, V.
26
Melewar, T. C.
24
Prentice, Catherine
24
Walsh, Gianfranco
24
Rahman, Zillur
23
Septianto, Felix
23
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Vrontis, Demetris
22
Diamantopoulos, Adamantios
21
Gierl, Heribert
21
Pelsmacker, Patrick de
21
Wong, IpKin Anthony
21
Bagozzi, Richard P.
20
Balaji, M. S.
20
Jang, Soocheong
20
Khan, Imran
20
Miao, Li
20
Verhoef, Peter C.
20
Gil Saura, Irene
19
Grewal, Dhruv
19
Guzman, Francisco
19
Park, Jungkun
19
Sarkar, Juhi Gahlot
19
Sreejesh, S.
19
Swoboda, Bernhard
19
Ahn, Jiseon
18
Das, Gopal
18
Johnson, Lester W.
18
Pitt, Leyland F.
18
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
European journal of marketing
1
Journal of service theory and practice
1
Services marketing quarterly
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
3
Factors influencing consumer forgiveness : a systematic literature review and directions for future research
Kim, Yungchul
;
Ho, Ting Hin
;
Tan, Lay Peng
;
Casidy, Riza
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 601-628
Persistent link: https://www.econbiz.de/10014339764
Saved in:
4
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
5
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
6
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
10
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
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