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~person:"Cheung, Man Lai"
~person:"Kamboj, Shampy"
~subject:"Kundenintegration"
~subject:"Markenimage"
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Kundenintegration
Markenimage
Social Web
15
Social web
15
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
9
Online-Marketing
9
Beziehungsmarketing
8
Brand management
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8
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Brand image
5
Customer integration
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social media
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Brand
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CRM
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Indien
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brand
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technology
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Anti-brand act
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Cheung, Man Lai
Kamboj, Shampy
Füller, Johann
11
Brem, Alexander
10
Hajli, Nick
9
Loureiro, Sandra Maria Correia
8
Harrigan, Paul
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Bilgram, Volker
6
Rahman, Zillur
6
Rita, Paulo
6
Usman, Osly
6
Carlson, Jamie
5
Cova, Bernard
5
Dahl, Darren W.
5
Herstatt, Cornelius
5
Kumar, Jitender
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Verlegh, Peeter
5
Voigt, Kai-Ingo
5
Wallace, Elaine
5
Albuquerque, Paulo
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bretschneider, Ulrich
4
Brexendorf, Tim Oliver
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Burmann, Christoph
4
Chatow, Udi
4
Divakaran, Pradeep Kumar Ponnamma
4
Fernandes, Teresa
4
Filieri, Raffaele
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Journal of global marketing
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Journal of retailing and consumer services
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Qualitative market research : an international journal
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
5
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
6
Investigating the role of social media marketing on value co-creation and engagement : an empirical study in China and Hong Kong
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10012668415
Saved in:
7
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
10
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
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