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~person:"Chylinski, Mathew"
~person:"Pfeiffer, Thies"
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Search: subject:"Virtual reality"
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Virtual reality
11
Consumer behaviour
9
Konsumentenverhalten
9
Virtuelle Realität
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Augmented reality
6
Experiment
4
virtual reality
4
Augmented Reality
3
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augmented reality
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Chylinski, Mathew
Pfeiffer, Thies
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Heller, Jonas
9
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
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Hilken, Tim
8
Priddat, Birger P.
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Teuteberg, Frank
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Fiedler, Marina
7
Mahr, Dominik
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Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Innocenti, Alessandro
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Pfeiffer, Jella
6
Schenk, Michael
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Stieglitz, Stefan
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Thomas, Oliver
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Vartiainen, Matti
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Zerres, Christopher
6
Barhorst, Jennifer Brannon
5
Ciaramitaro, Barbara L.
5
Cowan, Kirsten
5
Haenlein, Michael
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Hofeditz, Lennart
5
Israel, Kai
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Journal of business research : JBR
3
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
HMD : Praxis der Wirtschaftsinformatik
1
HMD Praxis der Wirtschaftsinformatik
1
Information systems research : ISR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
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ECONIS (ZBW)
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EconStor
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
3
Ich sehe was, was du auch siehst. Über die Möglichkeiten von Augmented und
Virtual
Reality
für die digitale Beteiligung von Bürger:innen in der Bau- und Stadtplanung
Fegert, Jonas
;
Pfeiffer, Jella
;
Reitzer, Pauline
; …
- In:
HMD Praxis der Wirtschaftsinformatik
58
(
2021
)
5
,
pp. 1180-1195
Bürger:innen in der Stadt- und Bauplanung mithilfe von Augmented und
Virtual
Reality
(AR und VR) erforscht. Dabei geht es vor …
Persistent link: https://www.econbiz.de/10014501540
Saved in:
4
Ich sehe was, was du auch siehst : über die Möglichkeiten von Augmented und
Virtual
Reality
für die digitale Beteiligung von Bürger:innen in der Bau- und Stadtplanung
Fegert, Jonas
;
Pfeiffer, Jella
;
Reitzer, Pauline
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
58
(
2021
)
5
,
pp. 1180-1195
Persistent link: https://www.econbiz.de/10012652906
Saved in:
5
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and
virtual
reality
shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
6
Exploring the frontiers in reality-enhanced service communication : from augmented and
virtual
reality
to neuro-enhanced reality
Hilken, Tim
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Heller, Jonas
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
Saved in:
7
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
8
Shopping in
virtual
reality
stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
9
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
10
How
virtual
reality
affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
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