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~person:"Daim, Tugrul U."
~person:"Van Den Bulte, Christophe"
~subject:"Produktentwicklung"
~type_genre:"Aufsatz in Zeitschrift"
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Produktentwicklung
Innovation diffusion
19
Innovationsdiffusion
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New product development
6
Social network
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technology adoption
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Daim, Tugrul U.
Van Den Bulte, Christophe
Chao, Chih-Wei
4
De Jong, Jeroen P. J.
4
Goldenberg, Jacob
4
Iyengar, Radha
4
Kapur, P. K.
4
Ompal Singh
4
Tellis, Gerard J.
4
Hasan, Md. Rajibul
3
Li, Shan
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Lowe, Ben
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Reid, Mike
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Shi, Xiaohui
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Valente, Thomas W.
3
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2
Amini, Mehdi
2
Anand, Adarsh
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Avagyan, Vardan
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Brem, Alexander
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Chanda, Udayan
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Chandrasekaran, Deepa
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Dell'Era, Claudio
2
Duenyas, Izak
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Dyussekeneva, Karima
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Esteban-Bravo, Mercedes
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Frambach, Rudolf T.
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Fruchter, Gila E.
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Füller, Johann
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Gillert, Nils Lennart
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Goodwin, Paul
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Halbinger, Maria A.
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Heidenreich, Sven
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Hippel, Eric von
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Ho, Teck-Hua
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Jain, Dipak
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Jeppesen, Lars Bo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
6
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1
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
2
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
3
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
6
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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