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~person:"Dalakas, Vassilis"
~person:"Koronios, Konstantinos"
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Search: subject_exact:"Sponsorship"
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9
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Dalakas, Vassilis
Koronios, Konstantinos
Bruhn, Manfred
38
Cornwell, T. Bettina
33
Hermanns, Arnold
24
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Breuer, Christoph
15
Cobbs, Joe
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Mazodier, Marc
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Dietl, Helmut
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Rumpf, Christopher
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Astous, Alain d'
8
Backhaus, Christof
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Biscaia, Rui
8
Meenaghan, John A.
8
Schnittka, Oliver
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Spais, George S.
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Ahlert, Dieter
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Bouchet, Adrien
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Ko, Yong Jae
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Kwak, Dae Hee
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Plewa, Carolin
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Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
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Burmann, Christoph
6
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6
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6
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Journal of business research : JBR
3
Sport, Business and Management : an international journal ; SBM
3
Journal of promotion management : JPM
2
International Journal of Business and Economic Sciences Applied Research (IJBESAR)
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of innovation and technology management
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International journal of innovation and technology management : IJITM
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The journal of high technology management research
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Transforming relationship marketing : strategies and business models in the digital age
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ECONIS (ZBW)
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1
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
2
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
3
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
4
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
5
Examining sponsorship's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
- In:
International journal of innovation and technology …
17
(
2020
)
4
,
pp. 2050027-1-2050027-18
Persistent link: https://www.econbiz.de/10012299104
Saved in:
6
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
7
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
Saved in:
8
Multi-generation sponsorship : awareness, attitudes and purchase intentions in successive generations
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 43-51)
.
2021
Persistent link: https://www.econbiz.de/10012318791
Saved in:
9
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
10
Introduction to special issue on sport marketing and sponsorship
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of business research : JBR
124
(
2021
),
pp. 695-697
Persistent link: https://www.econbiz.de/10012494003
Saved in:
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