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~person:"Das, Gopal"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
India
13
Brand image
12
Markenimage
12
Indien
9
Brand management
8
Markenführung
8
Purchase intention
8
Online retailing
5
Online-Handel
5
Advertising
4
Advertising effects
4
Emotion
4
Experiential value
4
Store attributes
4
Store personality
4
Werbewirkung
4
Werbung
4
purchase intention
4
Arousal
3
Bekleidung
3
Bibliometrics
3
Bibliometrie
3
Clothing
3
Confidence
3
Customer satisfaction
3
Department stores
3
E-commerce
3
Electronic Commerce
3
Gender
3
Geschenk
3
Geschlecht
3
Gifts
3
Kundenzufriedenheit
3
Personality psychology
3
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Undetermined
24
Type of publication
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Article
Book / Working Paper
1
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Article in journal
39
Aufsatz in Zeitschrift
39
research-article
1
review
1
Language
All
English
41
Author
All
Das, Gopal
Han, Heesup
117
Mattila, Anna S.
105
Phau, Ian
93
Gierl, Heribert
78
Khare, Arpita
78
Lusk, Jayson L.
75
Belk, Russell W.
71
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Dwivedi, Yogesh Kumar
64
Herrmann, Andreas
63
Grewal, Dhruv
62
Septianto, Felix
61
Laroche, Michel
60
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
55
Walsh, Gianfranco
52
Pelsmacker, Patrick de
50
Diamantopoulos, Adamantios
49
Foxall, Gordon R.
49
Hollebeek, Linda D.
49
Ko, Eunju
49
Bruwer, Johan
47
Goldsmith, Ronald E.
47
Kim, Jungkeun
46
Sharma, Piyush
46
Wiedmann, Klaus-Peter
44
Thaichon, Park
43
Dennis, Charles
42
Rajagopal
41
Moschis, George P.
40
Vrontis, Demetris
40
Bang, Nguyen
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Wong, IpKin Anthony
39
Kim, Seongseop
38
Rana, Nripendra P.
38
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Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Marketing Intelligence & Planning
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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Source
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ECONIS (ZBW)
39
Other ZBW resources
2
Showing
1
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10
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41
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
7
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
8
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
9
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
10
Corporate social responsibility : a boon or bane for innovative firms?
Upadhye, Bilwa Dipak
;
Das, Gopal
;
Varshneya, Geetika
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012202443
Saved in:
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