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~person:"Davies, Gary"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
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Business-to-business marketing
Konsumentenverhalten
Consumer behaviour
6
Cost transparency
3
Costs
3
Kosten
3
Information costs
2
Informationskosten
2
Pricing
2
Theorie
2
Theory
2
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2001-2005
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B-to-B-Marketing
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Bauwirtschaft
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Betriebliches Bildungsmanagement
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Brand architecture
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Brand image
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Comparison
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Confidence
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Conscious consumers
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Construction industry
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Consumer empowerment
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Consumer marketing
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Consumer research
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Consumers
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Corporate Governance
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Corporate disclosure
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Cost information
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Crisis management
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Customer satisfaction
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Election
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Employer-provided training
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Davies, Gary
Dwivedi, Yogesh Kumar
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
De Chernatony, Leslie
4
Mitchell, Vincent-Wayne
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Roper, Stuart
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Sharma, Piyush
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Buil, Isabel
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Canniford, Robin
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Drennan, Judy
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Grohmann, Bianca
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Lowe, Ben
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
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Angell, Robert
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Antonetti, Paolo
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Balaji, M. S.
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European journal of marketing : EJM
7
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ECONIS (ZBW)
7
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1
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
2
Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
3
Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
Saved in:
4
Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
Saved in:
5
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
6
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
7
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
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