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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Brand equity"
~subject:"Business-to-business marketing"
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Brand equity
Business-to-business marketing
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
14
Relationship marketing
14
Brand
10
Markenartikel
10
Einzelhandel
8
Retail trade
8
Customer satisfaction
5
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Brand loyalty
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Bank
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Hotel industry
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Hotellerie
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Innovation
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Markenpolitik
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Messung
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Perceived quality
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Satisfaction
3
Advertising
2
Advertising effects
2
Brand extension
2
Brand identity
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Brand love
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Cluster analysis
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De Chernatony, Leslie
Gil Saura, Irene
Guzman, Francisco
8
Christodoulides, George
7
Anselmsson, Johan
4
Biedenbach, Galina
4
Mohan, Mayoor
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Berenguer Contrí, Gloria
3
Brown, Brian P.
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Glynn, Mark S.
3
Iglesias, Oriol
3
Keller, Kevin Lane
3
Krause, Juliane
3
Lambkin, Mary
3
Liu, Chih-Hsing
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mishra, Abhishek
3
Nyadzayo, Munyaradzi W.
3
Oliveira, Marta Olivia Rovedder de
3
Pitt, Leyland F.
3
Rahman, Mahabubur
3
Roper, Stuart
3
Silveira, Cleo Schmitt
3
Veloutsou, Cleopatra
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Ahearne, Michael
2
Ahmad, Fayez
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Anees-ur-Rehman, Muhammad
2
Augusto, Mário Gomes
2
Bartikowski, Boris
2
Bausback, Nadine
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The journal of brand management : an international journal
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
5
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
6
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
9
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
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