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~person:"Dellaert, Benedict G. C."
~person:"Gustafsson, Anders"
~person:"Srinivasan, V."
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Conjoint analysis
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Dellaert, Benedict G. C.
Gustafsson, Anders
Srinivasan, V.
Sattler, Henrik
25
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Conjoint measurement : methods and applications
11
Conjoint measurement : methods and applications ; with 91 tables
4
Fundamentals of marketing research ; Vol. 6
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
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1
An approach to improve the predictive power of choice-based conjoint analysis
Voleti, Sudhir
;
Srinivasan, V.
;
Ghosh, Pulak
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 325-335
Persistent link: https://www.econbiz.de/10011734857
Saved in:
2
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
3
Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.
;
Arentze, Theo A.
;
Timmermans, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
Saved in:
4
Conjoint analysis in consumer research : issues and outlook
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541532
Saved in:
5
Conjoint analysis in marketing : new developments with implications for research and practice
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541534
Saved in:
6
Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.
;
Jain, Arun K.
;
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541605
Saved in:
7
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
8
Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola
;
Ekdahl, Fredrik
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications
,
(pp. 77-92)
.
2007
Persistent link: https://www.econbiz.de/10003544591
Saved in:
9
On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank
;
Herrmann, Andreas
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications
,
(pp. 93-112)
.
2007
Persistent link: https://www.econbiz.de/10003544602
Saved in:
10
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
;
Borgers, Aloys W. J.
; …
- In:
Conjoint measurement : methods and applications
,
(pp. 273-293)
.
2007
Persistent link: https://www.econbiz.de/10003544659
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