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~person:"Diller, Hermann"
~person:"Monroe, Kent B."
~person:"Roth, Stefan"
~subject:"Experiment"
~subject:"Price"
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Search: subject:"Betriebliche Preispolitik"
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Experiment
Price
Preismanagement
81
Pricing strategy
81
Consumer behaviour
35
Konsumentenverhalten
35
Preispolitik
27
Theorie
25
Theory
25
Deutschland
19
Germany
18
Preis
11
Preisdifferenzierung
11
Price discrimination
11
Preistheorie
8
Bundling strategy
7
Leistungsbündel
7
Brand
6
Einzelhandel
6
Einzelhandelspreis
6
Markenartikel
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Perception
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Price theory
6
Retail price
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Gerechtigkeit
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United States
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Verkaufsförderung
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4
Customer satisfaction
4
Dienstleistungssektor
4
Kundenzufriedenheit
4
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4
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English
10
German
4
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Diller, Hermann
Monroe, Kent B.
Roth, Stefan
Ivanova-Stenzel, Radosveta
12
Kröger, Sabine
12
Bertola, Giuseppe
11
Deck, Cary A.
11
Hoeberichts, Marco
11
Izquierdo, Mario
11
Kwapil, Claudia
11
Dabusinskas, Aurelijus
10
Grebe, Tim
10
Levy, Daniel C.
10
Popkowski Leszczyc, Peter T. L.
10
Snir, Avichai
10
Peitz, Martin
8
Chen, Haipeng
7
Homburg, Christian
6
Kerschbamer, Rudolf
6
Normann, Hans-Theo
6
Ray, Sourav
6
Spann, Martin
6
Sutter, Matthias
6
Thomas, Manoj
6
Wilson, Bart J.
6
Bunn, Philip
5
Chenavaz, Régis
5
Coulter, Keith S.
5
Dulleck, Uwe
5
Ellis, Colin
5
Ghose, Anindya
5
Müller, Wieland
5
Schmidt, Klaus M.
5
Wierich, Ralf
5
Allen, Jason
4
Barone, Michael J.
4
Böheim, René
4
Cardebat, Jean-Marie
4
Casarico, Alessandra
4
Cheng, Lillian L.
4
Choi, Syngjoo
4
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Springer Fachmedien Wiesbaden
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AMS review : official publication of the Academy of Marketing Science
4
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
2
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of revenue and pricing management
1
Legends in marketing
1
Marketing : ZFP ; journal of research and management
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
14
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1
The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
-
2016
-
1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
Saved in:
4
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
5
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
6
Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 93-118)
.
2015
Persistent link: https://www.econbiz.de/10010469030
Saved in:
7
Kundenzufriedenheit und Kundenpreisverhalten
Bösener, Kathrin
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 65-91)
.
2015
Persistent link: https://www.econbiz.de/10010469031
Saved in:
8
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
9
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
10
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
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