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~person:"Diller, Hermann"
~person:"Monroe, Kent B."
~type_genre:"Article in journal"
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Search: subject:"Betriebliche Preispolitik"
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Preismanagement
26
Pricing strategy
26
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
6
Theory
6
Deutschland
5
Germany
5
Preis
5
Price
5
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Preistheorie
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Price theory
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Diller, Hermann
Monroe, Kent B.
Chen, Jing
30
Hinterhuber, Andreas
29
Taleizadeh, Ata Allah
23
Cheng, T. C. E.
22
Liozu, Stephan
22
Zaccour, Georges
22
Zhang, Jianxiong
20
Richards, Timothy J.
19
Simchi-Levi, David
17
Skiera, Bernd
17
Chen, Ying-Ju
16
Drayer, Joris
16
Shapiro, Stephen L.
16
Chen, Xu
15
Choi, Tsan-Ming
15
Natter, Martin
15
Schlosser, Rainer
15
Spann, Martin
15
Tang, Wansheng
15
Grewal, Dhruv
14
Guo, Xiaolong
14
Herbon, Avi
14
Hu, Ming
14
Li, Yongjian
14
Liang, Liang
14
Martín Herrán, Guiomar
14
Simon, Hermann
14
Chen, Haipeng
13
Mattila, Anna S.
13
Anderson, Simon P.
12
Armstrong, Mark
12
Courty, Pascal
12
Herrmann, Andreas
12
Jiang, Baojun
12
Li, Hongmin
12
Li, Minqiang
12
Piga, Claudio A.
12
Roth, Stefan
12
Yeoman, Ian
12
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AMS review : official publication of the Academy of Marketing Science
4
Die Betriebswirtschaft : DBW
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Economic and business review : EBR
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of revenue and pricing management
1
Marketing : ZFP ; journal of research and management
1
The journal of business : B
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
26
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1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
4
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
5
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
6
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
7
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
8
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
9
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
10
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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