//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dwivedi, Yogesh Kumar"
~person:"Kumar, Vikas"
~person:"Luo, Xueming"
~person:"Okazaki, Shintaro"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile Business"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile Business
34
Mobile business
34
Mobile communications
18
Mobilkommunikation
18
Consumer behaviour
13
Konsumentenverhalten
13
Innovation adoption
12
Innovationsakzeptanz
12
Internet marketing
11
Online-Marketing
11
Electronic money
8
Elektronisches Geld
8
Advertising
7
Advertising effects
7
Mobile phone
7
Mobiltelefon
7
Werbewirkung
7
Werbung
7
India
6
Indien
6
Mobile Marketing
6
Mobile marketing
6
Electronic Banking
4
Electronic banking
4
Japan
4
Mobile Anwendung
4
Mobile application
4
Target group
4
Zielgruppe
4
adoption
4
randomized field experiment
4
Adoption
3
Data protection
3
Datenschutz
3
Mobile commerce
3
TAM
3
mobile commerce
3
mobile targeting
3
Beziehungsmarketing
2
Confidence
2
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
32
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
4
Book section
4
Language
All
English
34
Author
All
Dwivedi, Yogesh Kumar
Kumar, Vikas
Luo, Xueming
Okazaki, Shintaro
Heinemann, Gerrit
28
Liébana-Cabanillas, Francisco
16
Bouwman, Harry
14
Buse, Stephan
14
Tiwari, Rajnish
13
Karjaluoto, Heikki
12
Bauer, Hans H.
10
Reichardt, Tina
9
Ghose, Anindya
8
Williams, Michael D.
8
Kalinić, Zoran
7
Morosan, Cristian
7
Ramos de Luna, Iviane
7
Reuver, Mark de
7
Shaikh, Aijaz A.
7
Chang, Dan
6
Chawla, Deepak
6
DeFranco, Agnes
6
Dholakia, Nikhilesh
6
Fang, Zheng
6
Groß, Michael
6
Han, Sang Pil
6
Herstatt, Cornelius
6
Lu, Yaobin
6
Pousttchi, Key
6
Wang, Bin
6
Gerpott, Torsten J.
5
Head, Milena
5
Jelassi, Tawfik
5
Pagani, Margherita
5
Sajad Rezaei
5
Singh, Nidhi
5
Sohn, Stefanie
5
Unhelkar, Bhuvan
5
Al-Nabhani, Khalid
4
Banerjee, Syagnik
4
more ...
less ...
Published in...
All
International journal of Indian culture and business management
3
The marketing review
3
Breaking new ground in theory and practice
2
International journal of bank marketing
2
Cross-cultural buyer behavior
1
Electronic markets : the international journal on networked business
1
Information systems management
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MIS quarterly
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
2
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
Saved in:
5
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
6
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
7
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
Saved in:
8
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
9
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
10
A hybrid SEM-neural network model for predicting determinants of mobile payment services
Sharma, Sujeet Kumar
;
Sharma, Himanshu
;
Dwivedi, Yogesh …
- In:
Information systems management
36
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012199442
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->