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~person:"Dwivedi, Yogesh Kumar"
~person:"Kumar, Vikas"
~person:"Luo, Xueming"
~person:"Tiwari, Rajnish"
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Mobile Business
39
Mobile business
37
Mobile communications
21
Mobilkommunikation
21
Consumer behaviour
18
Konsumentenverhalten
18
Innovation adoption
12
Innovationsakzeptanz
12
Electronic Banking
11
Electronic banking
11
Electronic money
8
Elektronisches Geld
8
Deutschland
7
Germany
7
Internet marketing
7
Online-Marketing
7
India
6
Indien
6
Mobile phone
6
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5
Mobile Anwendung
5
Mobile Marketing
5
Mobile application
5
Mobile marketing
5
Werbewirkung
5
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4
Werbung
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adoption
4
randomized field experiment
4
Adoption
3
Mobile Telekommunikation
3
TAM
3
Target group
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Zielgruppe
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mobile commerce
3
mobile targeting
3
Beziehungsmarketing
2
Electronic Commerce
2
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English
34
German
6
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Dwivedi, Yogesh Kumar
Kumar, Vikas
Luo, Xueming
Tiwari, Rajnish
Heinemann, Gerrit
28
Liébana-Cabanillas, Francisco
16
Bouwman, Harry
14
Buse, Stephan
14
Karjaluoto, Heikki
12
Bauer, Hans H.
10
Reichardt, Tina
9
Ghose, Anindya
8
Okazaki, Shintaro
8
Williams, Michael D.
8
Kalinić, Zoran
7
Morosan, Cristian
7
Ramos de Luna, Iviane
7
Reuver, Mark de
7
Shaikh, Aijaz A.
7
Chang, Dan
6
Chawla, Deepak
6
DeFranco, Agnes
6
Dholakia, Nikhilesh
6
Fang, Zheng
6
Groß, Michael
6
Han, Sang Pil
6
Herstatt, Cornelius
6
Lu, Yaobin
6
Pousttchi, Key
6
Wang, Bin
6
Gerpott, Torsten J.
5
Head, Milena
5
Jelassi, Tawfik
5
Pagani, Margherita
5
Sajad Rezaei
5
Singh, Nidhi
5
Sohn, Stefanie
5
Unhelkar, Bhuvan
5
Al-Nabhani, Khalid
4
Banerjee, Syagnik
4
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Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
1
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International journal of Indian culture and business management
3
Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren
3
The marketing review
3
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
3
International journal of bank marketing
2
Berichte aus der Betriebswirtschaft
1
Information systems management
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MIS quarterly
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
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1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
37
EconStor
1
RePEc
1
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1
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
2
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
3
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
Saved in:
4
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
5
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
6
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
Saved in:
7
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
8
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
9
A hybrid SEM-neural network model for predicting determinants of mobile payment services
Sharma, Sujeet Kumar
;
Sharma, Himanshu
;
Dwivedi, Yogesh …
- In:
Information systems management
36
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012199442
Saved in:
10
Consumer adoption of mobile banking services : an empirical examination of factors according to adoption stages
Shareef, Mahmud Akhter
;
Baabdullah, Abdullah Mohammed
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 54-67
Persistent link: https://www.econbiz.de/10011883137
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