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~person:"Dwivedi, Yogesh Kumar"
~person:"Yoon, Sukki"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject:"advertising"
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Internet marketing
30
Online-Marketing
30
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
28
Werbung
28
Advertising effects
27
Werbewirkung
27
Social Web
18
Social web
18
Brand image
8
Markenimage
8
USA
8
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8
Viral marketing
8
Virales Marketing
8
Brand management
7
Markenführung
7
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Computerspiel
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Online retailing
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Online-Handel
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Video game
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E-commerce
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Electronic Commerce
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Altruism
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Altruismus
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Bibliometrics
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Luxury goods
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Luxusgüter
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Markenartikel
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Psychology of advertising
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Social media marketing
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Werbepsychologie
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social media
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Article
52
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
52
Aufsatz im Buch
1
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1
Collection of articles of several authors
1
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English
52
Author
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Dwivedi, Yogesh Kumar
Yoon, Sukki
Gierl, Heribert
62
Pelsmacker, Patrick de
60
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
40
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Okazaki, Shintaro
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Campbell, Colin L.
19
Smit, Edith G.
19
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Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of retailing and consumer services
5
The marketing review
5
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
52
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52
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date (oldest first)
1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game
advertising
and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic
advertising
messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
3
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Pride and gratitude : egoistic versus altruistic appeals in social media
advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of
advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic
advertising
appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
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