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~person:"Eggert, Andreas"
~person:"Grewal, Dhruv"
~person:"Huber, Frank"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
111
Relationship marketing
110
Consumer behaviour
41
Konsumentenverhalten
41
Deutschland
36
Germany
36
Theorie
28
Theory
28
Customer value
14
Kundenwert
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
12
Kundenzufriedenheit
12
Lieferantenmanagement
12
Supplier relationship management
12
Brand
10
Brand management
10
Markenartikel
10
Markenführung
10
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
8
Business-to-business marketing
8
Brand image
7
Estimation
7
Markenimage
7
Product management
7
Produktmanagement
7
Schätzung
7
Social Web
7
Social web
7
Dienstleistungsqualität
6
Market research
6
Marktforschung
6
Service quality
6
USA
6
United States
6
Automotive market
5
E-commerce
5
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36
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3
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Article
82
Book / Working Paper
30
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63
Aufsatz in Zeitschrift
63
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20
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20
Graue Literatur
12
Non-commercial literature
12
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5
Collection of articles of several authors
3
Hochschulschrift
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Sammelwerk
3
Thesis
3
Arbeitspapier
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Working Paper
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Language
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English
57
German
56
Author
All
Eggert, Andreas
Grewal, Dhruv
Huber, Frank
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Journal of retailing
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business economics : JBE
6
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Reihe: Marketing : MAR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Journal of business research : JBR
3
Journal of service research : JSR
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Kundenbeziehungen im Dienstleistungsbereich
2
MSI reports : working paper series
2
SpringerLink / Bücher
2
Applied Marketing Science /Angewandte Marketingforschung
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Creating and managing superior customer value
1
Customer relationship management in electronic markets
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Electronic Services
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of service research
1
Kaiserslauterer Schriftenreihe Marketing
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
112
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112
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
4
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
7
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
8
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
9
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
10
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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