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~person:"Esch, Franz-Rudolf"
~person:"Foroudi, Pantea"
~type_genre:"Fallstudie"
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Esch, Franz-Rudolf
Foroudi, Pantea
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24
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20
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17
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ECONIS (ZBW)
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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
2
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
4
Take a new turn : relationships between corporate identity
management
and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
5
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
6
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
7
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
8
Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012033467
Saved in:
9
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
10
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
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