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~person:"Evanschitzky, Heiner"
~person:"Han, Heesup"
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
143
Relationship marketing
143
Customer satisfaction
62
Kundenzufriedenheit
62
Consumer behaviour
61
Konsumentenverhalten
61
Dienstleistungsqualität
28
Service quality
28
Brand management
18
Hotel industry
18
Hotellerie
18
Markenführung
18
Brand image
15
Deutschland
15
Germany
15
Markenimage
15
Lieferantenmanagement
12
Supplier relationship management
12
Emotion
11
Theorie
11
Theory
11
Confidence
10
Holiday behaviour
10
Urlaubsverhalten
10
Vertrauen
10
Brand loyalty
9
Customer integration
9
Kundenintegration
9
Beschwerdemanagement
8
Complaint management
8
Gastronomie
8
Internet marketing
8
Loyalty
8
Markentreue
8
Online-Marketing
8
Restaurant industry
8
Satisfaction
8
USA
8
Airline
7
Betriebliche Wertschöpfung
7
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Undetermined
71
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6
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Article
132
Book / Working Paper
14
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Article in journal
98
Aufsatz in Zeitschrift
98
Aufsatz im Buch
34
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34
Aufsatzsammlung
6
Case study
4
Fallstudie
4
Collection of articles of several authors
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Sammelwerk
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Bibliografie enthalten
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Handbook
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Handbuch
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English
104
German
41
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1
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Evanschitzky, Heiner
Han, Heesup
Thaichon, Park
Töpfer, Armin
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Verhoef, Peter C.
57
Huber, Frank
56
Bauer, Hans H.
52
Hollebeek, Linda D.
51
Smith, Alan D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Günter, Bernd
28
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of retailing and consumer services
7
International journal of contemporary hospitality management
6
Asia Pacific journal of marketing and logistics
4
Journal of hospitality marketing & management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of retailing
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Contemporary Issues in Business and Government
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of vacation marketing
2
Routledge advances in management and business studies
2
SpringerLink / Bücher
2
Tourism management : research, policies, practice
2
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Emerald insight
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handbuch Kundenbindungsmanagement
1
Handelsforschung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of the Academy of Marketing Science
1
Kundenbeziehungen im Dienstleistungsbereich
1
Kundenmanagement
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ECONIS (ZBW)
144
USB Cologne (EcoSocSci)
2
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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