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~person:"Everitt, Brian"
~person:"Tkaczynski, Aaron"
~subject:"Cluster-Analyse"
~subject:"Market segmentation"
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Cluster-Analyse
Market segmentation
Cluster analysis
9
Clusteranalyse
9
Marktsegmentierung
7
Norway
3
Norwegen
3
Tourism
3
Tourismus
3
Two-step cluster analysis
3
Consumer behaviour
2
Ecotourism
2
Konsumentenverhalten
2
Nature-based tourism
2
Preferences
2
Social Marketing
2
Social marketing
2
Tourism industry
2
Tourismuswirtschaft
2
TwoStep cluster analysis
2
market segmentation
2
Ökotourismus
2
Activities
1
Activity market segmentation
1
Australia
1
Australien
1
Big event
1
Christian
1
Data Mining
1
Data mining
1
Destination management
1
Destinationsmanagement
1
Easterfest
1
France
1
Frankreich
1
Freizeitverhalten
1
Großveranstaltung
1
Holiday behaviour
1
Internet marketing
1
Leisure behaviour
1
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Article
7
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4
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6
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6
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1
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1
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1
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1
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English
10
Undetermined
1
Author
All
Everitt, Brian
Tkaczynski, Aaron
Bacher, Johann
5
Dolnicar, Sara
5
Späth, Helmuth
5
Ambrosi, Klaus
4
Bock, Hans Hermann
4
Lauwerth, Werner
4
Leisch, Friedrich
4
DeSarbo, Christian F.
3
DeSarbo, Wayne S.
3
Fernau, Alf K.
3
Krafft, Lutz
3
Opitz, Otto
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Prebensen, Nina K.
3
Pöge, Andreas
3
Rundle-Thiele, Sharyn
3
Schendera, Christian F. G.
3
Schwanenberg, Stefan
3
Sondhi, Neena
3
Walsh, Gianfranco
3
Wenzig, Knut
3
Anderberg, Michael R.
2
Arnold, Evelin
2
David, Rhys
2
DeSarbo, Wayne
2
DeSarbo, Wayne D.
2
Denizci Guillet, Basak
2
Deshmukh, Arun Kumar
2
Effenberger, Jens
2
Eusébio, Celeste
2
Fickel, Norman
2
Fritz, Wolfgang
2
Gebauer, Thomas
2
Gersmeyer, Horst
2
Grewal, Rajdeep
2
Güttler, Erich
2
Haverila, Matti
2
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Reviews of current research
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Segmentation in social marketing : process, methods and application
1
Source
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
4
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
3
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
4
Segmentation using two-step
cluster
analysis
Tkaczynski, Aaron
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 109-125)
.
2017
Persistent link: https://www.econbiz.de/10011557906
Saved in:
5
French nature-based tourist potentials to norway : who are they?
Tkaczynski, Aaron
;
Prebensen, Nina K.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009580582
Saved in:
6
Domestic nature-based tourism : a case study of Norway
Prebensen, Nina K.
;
Tkaczynski, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 733-745
Persistent link: https://www.econbiz.de/10009717311
Saved in:
7
Cluster
analysis
Everitt, Brian
(
contributor
)
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10008944357
Saved in:
8
Destination segmentation : a recommended two-step approach
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
;
Beaumont, Narelle
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10003978649
Saved in:
9
Cluster
analysis
Everitt, Brian
-
1993
-
3. ed.
Persistent link: https://www.econbiz.de/10004148956
Saved in:
10
Cluster
analysis
Everitt, Brian
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10004029495
Saved in:
1
2
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