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~person:"Füller, Johann"
~person:"Homburg, Christian"
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Search: subject:"Produktinnovation"
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New product development
26
Produktentwicklung
26
Innovation management
11
Innovationsmanagement
11
Innovation
10
Customer integration
9
Kundenintegration
9
Consumer behaviour
8
Konsumentenverhalten
8
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7
Social web
7
Brand management
5
Markenführung
5
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4
Sales
4
Success factor
4
Absatz
3
Brand
3
Brand image
3
Forecasting model
3
Markenartikel
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Markenimage
3
Prognoseverfahren
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Virtual reality
3
Virtuelle Realität
3
Beziehungsmarketing
2
Crowdsourcing
2
Deutschland
2
Germany
2
Innovation diffusion
2
Innovationsdiffusion
2
Market entry
2
Markteintritt
2
New product success
2
Open Innovation
2
Open innovation
2
Produkteinführung
2
Relationship marketing
2
Absatzprognose
1
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4
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English
20
German
7
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Füller, Johann
Homburg, Christian
Herstatt, Cornelius
80
Di Benedetto, C. Anthony
36
Brem, Alexander
35
Calantone, Roger J.
34
Cooper, Robert G.
24
Gassmann, Oliver
24
Griffin, Abbie
23
Lüthje, Christian
22
Di Benedetto, Anthony
21
Song, Michael
21
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Dahl, Darren W.
17
Dayan, Mumin
17
Hippel, Eric von
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Lettl, Christopher
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Akgün, Ali E.
13
Ernst, Holger
13
Goffin, Keith
13
Griffith, David A.
13
Haapasalo, Harri
13
Ahmed, Shamsuddin
12
Brettel, Malte
12
Carbonell, Pilar
12
De Jong, Jeroen P. J.
12
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Springer Fachmedien Wiesbaden
3
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Universität Mannheim
1
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3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Revolutionizing innovation : users, communities, and open innovation
2
Creativity and innovation management
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Problems and perspectives in management : PPM ; international research journal
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of product & brand management
1
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ECONIS (ZBW)
27
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27
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1
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
3
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
4
Gestaltung von Teams in der Neuproduktentwicklung : eine empirische Untersuchung von Vertriebsintegration und internationaler Heterogenität
Sieberz, Isabell
-
2019
Persistent link: https://www.econbiz.de/10011955355
Saved in:
5
Kognitive Verzerrungen bei Managemententscheidungen : experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung
Weeth, Alexander
-
2018
Persistent link: https://www.econbiz.de/10011764228
Saved in:
6
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
7
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
8
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
9
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
Saved in:
10
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
1
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