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~person:"Fisk, Raymond P."
~person:"Hong, Moonki"
~person:"Ozcan, Kerimcan"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Interactive media
4
Interaktive Medien
4
Relationship marketing
4
Customer integration
3
Kundenintegration
3
Betriebliche Wertschöpfung
2
E-commerce
2
Electronic Commerce
2
Value creation
2
Co-creation
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Grounded Theory
1
Grounded theory
1
Information technology
1
Informationstechnik
1
Interactional creation
1
Interactions
1
Interactive platforms
1
Internet marketing
1
Konsumentenverhalten
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Multimedia
1
Online-Marketing
1
Product design
1
Produktgestaltung
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Service management
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Social Web
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Social web
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Sportmarketing
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Sports marketing
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Technischer Fortschritt
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attitudes
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creating value through interactions
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Fisk, Raymond P.
Hong, Moonki
Ozcan, Kerimcan
Ramaswamy, Venkatram
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
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Alvandi, Mohsen
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Fazli-Salehi, Reza
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Frigau, Luca
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He, Jiaxun
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Heinonen, Kristina
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Hoyer, Wayne D.
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Kim, Eunice
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European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of marketing
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Journal of service management
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ECONIS (ZBW)
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
4
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
Saved in:
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