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~person:"Flaherty, Karen E."
~person:"Homburg, Christian"
~subject:"Business-to-business marketing"
~subject:"Estimation"
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Business-to-business marketing
Estimation
Salespeople
27
Verkaufspersonal
27
Beziehungsmarketing
13
Relationship marketing
13
Selling
8
Verkauf
8
Customer satisfaction
6
Kundenzufriedenheit
6
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Deutschland
4
Erfolgsfaktor
4
Germany
4
Success factor
4
Arbeitszufriedenheit
3
Brand management
3
Consumer behaviour
3
Job satisfaction
3
Konsumentenverhalten
3
Leistungsmotivation
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Narrative Methode
3
Narrative method
3
Work motivation
3
Brand image
2
Cause-Related Marketing
2
Cause-related marketing
2
Communication
2
Direct marketing
2
Direktmarketing
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Internal communication
2
Interne Kommunikation
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English
6
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Flaherty, Karen E.
Homburg, Christian
Schmitz, Christian
9
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Agnihotri, Raj
6
Ahearne, Michael
6
Adamson, Brent
5
Dixon, Matthew
5
Høgevold, Nils M.
5
Itani, Omar S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Schwepker, Charles H. <Jr.>
5
Terho, Harri
5
Alavi, Sascha
4
Bush, Alan J.
4
Dingus, Rebecca
4
Hughes, Douglas E.
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Martin, Jennifer S.
4
Sridhar, Shrihari
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Bill, Fabian
3
Corsaro, Daniela
3
Echchakoui, Saïd
3
Friend, Scott B.
3
Good, Megan C.
3
Guenzi, Paolo
3
Habel, Johannes
3
Krush, Michael T.
3
Lam, Son K.
3
Lee, You-Cheong
3
Leigh, Thomas W.
3
Lilien, Gary L.
3
Lussier, Bruno
3
Maggioni, Isabella
3
Mantrala, Murali K.
3
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Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Kompetenz in Wissenschaft & Management
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
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ECONIS (ZBW)
6
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1
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
4
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
6
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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