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~person:"Foroudi, Pantea"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Markenimage
Online-Marketing
Brand management
33
Markenführung
33
Brand image
15
Corporate reputation
10
Firmenimage
10
Brand
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenartikel
9
Brand architecture
7
Markenarchitektur
7
Marketing management
6
Marketingmanagement
6
Reputation
6
Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising effects
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Lieferantenmanagement
3
Supplier relationship management
3
Werbewirkung
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand credibility
2
Brand loyalty
2
Brand value
2
Celebrity trust
2
Competition
2
Complexity theory
2
Confidence
2
Configuration
2
Corporate Social Responsibility
2
Corporate credibility
2
Corporate image
2
Corporate social responsibility
2
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Undetermined
14
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Article
16
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Language
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English
16
Author
All
Foroudi, Pantea
Burmann, Christoph
70
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
28
Melewar, T. C.
25
Phau, Ian
25
Bang, Nguyen
22
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Romaniuk, Jenni
19
Baumgarth, Carsten
18
Ko, Eunju
18
Sarkar, Abhigyan
18
Schade, Michael
18
Christodoulides, George
17
Huber, Frank
17
Khan, Imran
17
MacInnis, Deborah J.
17
Rahman, Zillur
17
Sattler, Henrik
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Veloutsou, Cleopatra
16
Esch, Franz-Rudolf
15
Han, Heesup
15
Piehler, Rico
15
King, Ceridwyn
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Gupta, Suraksha
13
Dawes, John
12
Dens, Nathalie
12
Grohmann, Bianca
12
Merrilees, Bill
12
Pelsmacker, Patrick de
12
Rossolatos, George
12
Shimul, Anwar Sadat
12
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Published in...
All
Journal of business research : JBR
5
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of management reviews
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
16
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
3
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
5
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
9
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
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