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~person:"Fournier, Susan"
~person:"Japutra, Arnold"
~person:"Ko, Eunju"
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Markenartikel
56
Brand
55
Brand management
44
Markenführung
44
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
26
Markenimage
26
Beziehungsmarketing
20
Relationship marketing
20
Luxury goods
11
Luxusgüter
11
Advertising
5
Advertising effects
5
Marketing theory
5
Marketingtheorie
5
Werbewirkung
5
Werbung
5
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4
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4
Internet marketing
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Kundenzufriedenheit
4
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Viral marketing
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Virales Marketing
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Brand anxiety
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Fournier, Susan
Japutra, Arnold
Ko, Eunju
Sattler, Henrik
33
De Chernatony, Leslie
32
Keller, Kevin Lane
31
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
King, Stephen
15
Meffert, Heribert
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Hildebrandt, Lutz
13
Loureiro, Sandra Maria Correia
13
Gierl, Heribert
12
Guzman, Francisco
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
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Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
3
Journal of strategic marketing
3
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston University School of Management Research Paper
1
Business horizons
1
Consumer psychology in a social media world
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
International journal of market research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Marketing intelligence & planning
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
56
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56
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
7
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
8
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
9
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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