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~person:"Franses, Philip Hans"
~person:"Hudders, Liselot"
~person:"Varan, Duane"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
46
Advertising
27
Werbung
26
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
20
Online-Marketing
20
Fernsehwerbung
18
Television advertising
18
Direct marketing
13
Direktmarketing
13
Children
10
Experiment
10
Fundraising
10
Kinder
10
Target group
9
Zielgruppe
9
Media usage
8
Mediennutzung
8
Social Web
8
Social web
8
Brand management
7
Markenführung
7
Charitable organization
6
Gemeinnützige Organisation
6
Product Placement
6
Product placement
6
Theorie
6
Theory
6
Behaviour
5
Influencer marketing
5
Jugendliche
5
Verhalten
5
Youth
5
Hörfunkwerbung
4
Perception
4
Radio advertising
4
Wahrnehmung
4
Advertising literacy
3
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36
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7
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7
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English
46
Author
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Franses, Philip Hans
Hudders, Liselot
Varan, Duane
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Poels, Karolien
14
Bergkvist, Lars
13
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Erasmus Research Institute of Management
1
Published in...
All
Journal of advertising research
6
Journal of marketing communications
5
ERIM report series research in management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Advertising in new formats and media : current research and implications for marketers
1
ERIM Report Series Reference
1
Econometric Institute research papers
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing analytics : JMA
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
46
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1
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10
of
46
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Date (oldest first)
1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Disclosure of vlog
advertising
targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
4
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
7
Preschoolers and
advertising
: a systematic literature review and future research agenda on the effects of
advertising
on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
8
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
9
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
10
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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