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~person:"Franses, Philip Hans"
~person:"Yoon, Sukki"
~subject:"Direktmarketing"
~subject:"Werbewirkung"
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Direktmarketing
Werbewirkung
Advertising effects
32
Advertising
28
Werbung
28
Consumer behaviour
23
Konsumentenverhalten
23
Direct marketing
13
Fundraising
13
Internet marketing
11
Online-Marketing
11
Charitable organization
9
Gemeinnützige Organisation
9
South Korea
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9
USA
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United States
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Social Web
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Social web
8
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6
Experiment
6
Theorie
6
Theory
6
Wohltätigkeit
6
Behaviour
5
Emotion
5
Luxury goods
5
Luxusgüter
5
Verhalten
5
Altruism
4
Altruismus
4
Brand image
4
Markenimage
4
Psychology of advertising
4
Viral marketing
4
Virales Marketing
4
Werbepsychologie
4
Bayes-Statistik
3
Bayesian inference
3
Brand management
3
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11
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English
44
Author
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Franses, Philip Hans
Yoon, Sukki
Pelsmacker, Patrick de
57
Gierl, Heribert
55
Esch, Franz-Rudolf
37
Bauer, Hans H.
33
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Taylor, Charles Raymond
24
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
21
Stafford, Marla Royne
21
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Holland, Heinrich
18
Rosengren, Sara
18
Hudders, Liselot
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Mueller, Barbara
17
Krafft, Manfred
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
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Erasmus Research Institute of Management
2
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ERIM report series research in management
8
International journal of advertising : the review of marketing communications
7
ERIM Report Series Reference
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Econometric Institute research papers
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of forecasting
1
Journal of behavioral and experimental economics
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Rotterdam Institute for Business Economic Studies
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
44
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1
The impact of COVID-19 on consumer evaluation of authentic
advertising
messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Pride and gratitude : egoistic versus altruistic appeals in social media
advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
3
Marketing response and temporal aggregation
Franses, Philip Hans
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 111-117
Persistent link: https://www.econbiz.de/10012550142
Saved in:
4
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic
advertising
appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
5
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
6
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
7
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
8
Ethical dissonance in environmental
advertising
: moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
9
Comedic violence in
advertising
: cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of
advertising
messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
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