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~person:"Fulgoni, Gian"
~person:"Schmalen, Helmut"
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Werbeplanung
9
Advertising planning
5
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Fulgoni, Gian
Schmalen, Helmut
King, Stephen
13
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10
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7
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7
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7
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Journal of advertising research
3
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Kohlhammer Edition Marketing
1
Kohlhammer-Edition Marketing
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
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1
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
2
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
3
If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie
;
Fulgoni, Gian
;
Vollman, Andrea
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
Saved in:
4
Marketing-mix and new product diffusion : determination of optimal price and advertising strategies with a heterogeneous diffusion model
Schmalen, Helmut
;
Xander, Heiko Kay
- In:
Cross-functional innovation management : perspectives …
,
(pp. 259-276)
.
2004
Persistent link: https://www.econbiz.de/10002505323
Saved in:
5
Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
Saved in:
6
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
Saved in:
7
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10004117897
Saved in:
8
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1985
Persistent link: https://www.econbiz.de/10004685201
Saved in:
9
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1985
Persistent link: https://www.econbiz.de/10014268238
Saved in:
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