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~person:"Georgi, Dominik"
~person:"Thaichon, Park"
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Search: subject:"Kundenorientierung"
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Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Consumer behaviour
9
Konsumentenverhalten
9
Customer value
8
Kundenmanagement
8
Kundenwert
8
Lieferantenmanagement
8
Supplier relationship management
8
Theorie
8
Theory
8
Internet marketing
7
Online-Marketing
7
Social Web
6
Social web
6
relationship marketing
6
Betriebliche Wertschöpfung
5
Deutschland
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Germany
5
Online retailing
5
Online-Handel
5
Value creation
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Bank marketing
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Bankmarketing
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Brand management
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Electronic Commerce
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Kundenintegration
4
Markenführung
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Marketing
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Marketingmanagement
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38
German
25
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Georgi, Dominik
Thaichon, Park
Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
80
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
53
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Hollebeek, Linda D.
46
Krafft, Manfred
45
Hippner, Hajo
40
Palmatier, Robert W.
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
37
Wilde, Klaus D.
36
Töpfer, Armin
35
Eggert, Andreas
33
Hadwich, Karsten
33
Smith, Alan D.
33
Belz, Christian
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Matzler, Kurt
31
Mittal, Vikas
31
Uebel, Matthias
31
Evanschitzky, Heiner
30
Neslin, Scott A.
30
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Günter, Bernd
28
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Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Basler Schriften zum Marketing
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Developing digital marketing : relationship perspectives
2
Marketing : ZFP ; journal of research and management
2
Routledge advances in management and business studies
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of service management
1
Kompendium bankbetrieblicher Anwendungsfelder
1
Kredit und Kapital
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Psychology & marketing
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Service quality and management
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
Vertriebssteuerung in der Finanzdienstleistungsindustrie
1
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ECONIS (ZBW)
61
USB Cologne (EcoSocSci)
3
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
6
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
7
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
8
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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