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~person:"Gerstmeier, Eva"
~person:"Karjaluoto, Heikki"
~person:"Kunkel, Thilo"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
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Search: subject_exact:"Online-Targeting"
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Markenführung
Internet marketing
45
Online-Marketing
45
Social Web
23
Social web
23
Beziehungsmarketing
12
Brand management
12
Relationship marketing
12
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
7
Marketingmanagement
7
social media
7
Social media
6
Viral marketing
6
Virales Marketing
6
Mobile Marketing
5
Mobile communications
5
Mobile marketing
5
Mobilkommunikation
5
Search engine
5
Suchmaschine
5
Advertising
4
Advertising effects
4
Athletes
4
Mobile Business
4
Mobile business
4
Sportler
4
Werbewirkung
4
Werbung
4
Brand image
3
Confidence
3
Customer integration
3
Digital marketing
3
E-commerce
3
Electronic Commerce
3
Kundenintegration
3
Markenimage
3
Vertrauen
3
Athlete branding
2
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English
12
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Gerstmeier, Eva
Karjaluoto, Heikki
Kunkel, Thilo
Okazaki, Shintaro
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Kreutzer, Ralf T.
5
Morgan-Thomas, Anna
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Veloutsou, Cleopatra
5
Ashraf, Sarfraz
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Fernandes, Teresa
4
Gensler, Sonja
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of business & industrial marketing
2
Industry 5.0 : Creative and Innovative Organizations
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of interactive marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
12
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
3
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
8
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
9
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
10
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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