//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~person:"Rahman, Zillur"
~subject:"Markenführung"
~subject:"Suchmaschine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Suchmaschine
Internet marketing
32
Online-Marketing
32
Social Web
13
Social web
13
Beziehungsmarketing
10
Consumer behaviour
10
Konsumentenverhalten
10
Relationship marketing
10
Brand management
9
Customer integration
5
Kundenintegration
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Brand image
4
Confidence
4
Markenimage
4
Mobile Business
4
Mobile business
4
Search engine
4
Vertrauen
4
Werbewirkung
4
Werbung
4
Brand
3
Brand loyalty
3
Consumer engagement
3
Gender
3
Geschlecht
3
Markentreue
3
Mobile Marketing
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Online retailing
3
Online-Handel
3
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Language
All
English
9
German
4
Author
All
Gerstmeier, Eva
Okazaki, Shintaro
Rahman, Zillur
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Wilbur, Kenneth C.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Chen, Jianqing
7
Kreutzer, Ralf T.
7
Pal, Pallavi
7
Rita, Paulo
7
Simonov, Andrey
7
Yang, Yanwu
7
Karjaluoto, Heikki
6
Khan, Imran
6
Pauwels, Koen
6
Shakhgildyan, Ksenia
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Du, Rex Yuxing
5
Dwivedi, Yogesh Kumar
5
Edelman, Benjamin
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Hosanagar, Kartik
5
Kunkel, Thilo
5
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of internet commerce
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management decision : MD
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
3
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
6
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
7
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
8
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
10
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->