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~person:"Geyskens, Inge"
~person:"Herstein, Ram"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
16
Store brand
16
Consumer behaviour
10
Konsumentenverhalten
10
Einzelhandel
8
Retail trade
8
Brand management
7
Markenführung
7
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Geyskens, Inge
Herstein, Ram
Olbrich, Rainer
28
Gázquez-Abad, Juan Carlos
17
Dekimpe, Marnik G.
15
Ailawadi, Kusum L.
13
Martínez-López, Francisco J.
13
Sethuraman, Raj
13
Ahlert, Dieter
12
Bruhn, Manfred
12
Greenhalgh, Christine
12
Martos-Partal, Mercedes
12
Sattler, Henrik
12
Deleersnyder, Barbara
11
Diallo, Mbaye Fall
11
Grewe, Gundula
11
Steenkamp, Jan-Benedict E. M.
11
Yagüe Guillén, María Jésus
11
Rubio Benito, Natalia
9
Wolf, Annett
9
Gómez-Suárez, Mónica
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Bauer, Hans H.
7
Braun, Daniela
7
Dubé, Jean-Pierre
7
González-Benito, Óscar
7
Möhlenbruch, Dirk
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Kaswengi, Joseph
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Nies, Salome
6
Rogers, Mark
6
Rossi, Peter E.
6
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Journal of marketing research : JMR
2
Journal of retailing
2
Business horizons
1
Cross cultural management : an international journal
1
EuroMed journal of business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business strategy
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1
Journal of marketing research
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Journal of the Academy of Marketing Science
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Services marketing quarterly
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ECONIS (ZBW)
16
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
4
The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
;
Bergera, Ron
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
8
Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne
;
Deleersnyder, Barbara
;
Geyskens, Inge
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
Saved in:
9
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
10
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
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