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~person:"Geyskens, Inge"
~subject:"Einzelhandel"
~subject:"Food retailing"
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Search: subject_exact:"Private-label brand"
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Einzelhandel
Food retailing
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private labels
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retailing
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Geyskens, Inge
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
9
Riekhof, Hans-Christian
8
Ailawadi, Kusum L.
7
Martos-Partal, Mercedes
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Wolf, Annett
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Deleersnyder, Barbara
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Diallo, Mbaye Fall
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Lévy Mangin, Jean-Pierre
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Rubio Benito, Natalia
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Fornari, Edoardo
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Gómez-Suárez, Mónica
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Martinelli, Elisa
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Möhlenbruch, Dirk
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Sudhir, K.
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Yagüe Guillén, María Jésus
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Zettelmeyer, Florian
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Beneke, Justin
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Choi, Seung-chan
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Esteban-Millat, Irene
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Gedenk, Karen
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González-Benito, Óscar
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Keller, Kristopher Oliver
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Koll, Oliver
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Sethuraman, Raj
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Ter Braak, Anne
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Abril Barrie, Carmen
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Alan, Yasin
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Cliquet, Gérard
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Cuneo, Andres
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ECONIS (ZBW)
8
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
6
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
7
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
8
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
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